t.h.i.r.t.y.s.e.v.e.n.

Welcome to t.h.i.r.t.y.s.e.v.e.n.

2007-04-07T13:29:00.000-07:00

Chicks and board sports is nothing new, but a chick in eco-friendly board sport apparel, now that’s unique!

Danielle Rossi is a fourth year student in the Bachelor of Fashion Design & Technology Program at Kwantlen University College. She has brought together fashion and environmental consciousness in a skate, snow, and surf lifestyle brand – entitled t.h.i.r.t.y.s.e.v.e.n.

The influences of this line are as broad and eclectic as the designer herself. This ‘chic meets grunge’ collection focuses on rich colours, soft eco-friendly fabrics, interesting details, and re-worked sweater knits. Moving away from the over produced graphic t-shirts of the skate, snow, and surf lifestyle, t.h.i.r.t.y.s.e.v.e.n. offers designs with surface detail made from reused fabrics adding yet another element of sustainability to the mix. The collection also has a component of male influence which is evident in the colours, fabrics, and styling. It’s almost as if you took your dads old work shirts, cut them up and made them into something spectacular.

On March 28, 2007, Rossi will present her line of male inspired eco-friendly board sport apparel in the Kwantlen College’s 25th Anniversary Grad Fashion Show at the River Rock Theater.

Grad Fashion Show

2007-04-06T19:04:00.000-07:00

t.h.i.r.t.y.s.e.v.e.n. in the Media

2007-04-06T18:38:00.000-07:00

Kwantlen Chronicle - April 2, 2007

The Vancouver Sun - April 3, 2007

Georgia Straight - April 5, 2007

Fall/Winter 07/08

2007-03-09T12:34:00.000-08:00

It's All About Design

2007-03-03T19:51:00.000-08:00

The debut collection for t.h.i.r.t.y.s.e.v.e.n. brings about the merge of fashion and
environmental consciousness in a skate, snow, and surf lifestyle brand. The use of reworked fabrics imbues t.h.i.r.t.y.s.e.v.e.n. with a flair of customization, eliminating the feel of mass consumerism. This collection is targeted towards women aged 25–30 who realize the importance of sustainability, but still identify with the edge of a skate lifestyle. These women want their clothing to reflect their progressive ideals without abandoning their roots.

The theme for Fall/Winter 07/08, entitled Rural Grunge Farmer, brings about the feel of comfort, nostalgia, outdoor coziness, and a connection to the music fan within us all. This chic meets grunge collection focuses on rich colours, soft eco-friendly fabrics, intricate details, and re-worked sweater knits. The collection also has a component of male influence which is evident in the colours, fabrics, and styling. It’s almost as if you took your dad’s old work shirts, cut them up, mixed them together, and made them rock. Moving away from the over produced graphic t-shirts of the skate, snow, and surf lifestyle, t.h.i.r.t.y.s.e.v.e.n. offers designs with surface detail made from reused fabrics, thereby adding another layer of sustainability to the mix.

Designer Bio

2007-03-02T16:53:00.000-08:00

Danielle Rossi was born at the mid-way point of the epic 80s to a large Italian family. Those who are familiar with the joys of growing up in this environment know that hard work is taught at a young age. Being a full blooded Italian woman, Rossi received careful mentorship from the family matriarchs in sewing and craft work. However, it wasn’t until high school that she discovered that sewing was more than a domestic skill she excelled at. It became one of her many passions in life.

It isn’t a stretch to say Rossi is guy crazy, although perhaps not in the way most people might think. She has always been inspired by the males in her life, starting with family. The influence women had on Rossi holds equal significance, but she always found herself drawn to what the guys were up to. The aesthetic exuded by fathers, uncles, friends and even male celebrities was a constant attraction. Some of Rossi’s earliest expressions of fashion included elements of masculinity to an otherwise feminine outfit.

The next step to develop Rossi’s inherent talents was to enroll in Kwantlen’s Fashion Design program. Where high school was the key to unlocking her passion for sewing, college allowed Rossi to discover a love for working with textiles and fabrics. As demonstrated by her penchant for accenting feminine outfits with notes of masculinity, Rossi is well known for her ability to mix different fabrics and textures into one outfit. Of course, when we say “different fabrics and textures” we can be assured that Rossi will reach for her self described “obsession” with plaids or deep, rich colours.

“Eclectic” can be a word that people overuse when they cannot fit someone into a box, but other times it genuinely describes the person. Rossi’s eclectic tastes come shining through in her work to create a fresh and vibrant take on the status quo. Her goal was to create a collection that combined her disparate tastes into a synergistic, yet eclectic, whole. The result: t.h.i.r.t.y.s.e.v.e.n. This collection is the culmination of her many interests and passions and it is canonical example of what Rossi has to offer the world of fashion.

Dude...She is such a betty!

2007-03-01T20:06:00.000-08:00

She grew up in the board sport lifestyle, now she wants something different. She still wants to be connected but doesn’t want to look like every other 16 year old skate board chick. She wants clothing that’s comfortable but she doesn’t want to give up style. She is more interested in details and textures as a pose to branding and graphics. She is realizing the importance of the environment and wants clothing that reflects that without sacrificing the cool factor. Sustainability and eco-friendly apparel is the future, but she wants it in a board sport lifestyle brand.

Demographics
Women aged 25 – 30
Lives in large urban areas
University graduate
Works in a creative field such as Music, Graphics or Advertising
Earns $45,000 - $70,000 a year

Psychographics
Strong woman who knows what she wants and how she is going to get it
Largely influenced by the males in her life – best friends, boyfriends, cousins, father
Isn’t interested in doing things she doesn’t believe in
Not fake – if she’s pissed then you will know about it
Independent but still likes to feel connected to things such as her culture and family
Loves the outdoors and starts every morning off by walking her dog
Enjoys partaking in sports such as skateboarding, snowboarding or surfing, but is not limited to just those
Influenced by pop culture
Fan of movies, music, and people from the 90s
Music is a huge interest which constantly brings her inspiration
Enjoys reading and doing things that keep her mind active
Environmentally conscious
Interested in things that are organic and eco friendly

Consumer / Shopping Types
Looks for comfort, style, subtle branding, details, mix and match features
Wants her clothing to match her active lifestyle with out completely giving up on fashion
Likes to know what the latest trends are but doesn’t necessarily follow them all
Buys clothes that are organic and eco friendly as much as she can
Has a growing interest in purchasing clothes that are produces locally
Prefers clothing that has an element of customization as a pose to mass produces garments – she wants to feel special in what she’s wearing
Is loyal to where she shops – if she finds something she likes then she sticks with it
Shops at least twice a month just to see what’s out there

Uniform
Layers, funky top with cool design features
Jeans with an interesting detail
Pair of sneakers – usually Vans because they are her favorite
Cool necklace or accessory

Fashion Show

2007-02-20T15:12:00.000-08:00